(Photo Above: Pre-Roid Golden Age Magazines - Strength & Health August 1950 (top), Your Physique April 1950 (bottom))
In the modern, roid-based bodybuilding world of today, we are surrounded and bombarded with HYPE! If you pick up any modern muscle or fitness mag, almost 1/3 to 1/2 of the pages will be devoted to supplement ads! From the sheer quantity of all those ads (not to mention their sales pitches), one would think that the major activity of anyone interested in building muscle is learning about, buying, and taking the right supplements! In fact, one is bombarded so much by so many ads that psychologically one might begin to think that making any kind of significant gains is impossible without all those high-tech, cutting edge supplements!
Well...we've said it before and we will say it again - that is pure HYPE!
The history of the pre-roid Golden Age of Classic Physique Building (the 1940s and 50s) tells us the plain, simple truth - and here it is for all to see for yourselves! Take a look at the photos above. The top photo is the cover of Bob Hoffman's Strength & Health magazine August, 1950 issue. The bottom photo is the cover of Joe Weider's Your Physique magazine April 1950 issue. Just look at those physiques on the covers! Did they have cutting edge NO boosters? Did they have high-tech, thermogenic fat-burners? Did they have the latest "legal steroid" supplements that are so widely advertised in today's muscle mags? Did they even have decent protein powders? The plain and simple truth is NO!!!!!
That's right! In those two issues, which were typical for 1950 (right in the middle of the pre-roid Golden Age), there wasn't a single ad for anything that would pass for a modern, nutritional supplement!!! In the Strength & Health issue, there was ZERO nutritional supplement ads! In the Your Physique issue, there was one quaint ad for "Doc Tilney's VI-BE-ON" which was a B vitamin supplement "for the whole family" and an ad for "Doc Tilney's Peppermint Tea." That's it!
With this information, now the truth should become obvious to you. All those classic physiques on the covers of those two mags - those of Clancy Ross (Mr. America 1945), Alan Stephan (Mr. America 1946), Steve Reeves (Mr. America 1947), and George Eiferman (Mr. America 1948) - were ALL BUILT WITHOUT A SINGLE MODERN NUTRITIONAL SUPPLEMENT!
And they weren't the only ones who built classic physiques in the pre-roid Golden Age without supplements! Just pick up any muscle mag from 1940-1950 and you will see plenty more who built fantastic physiques as well!
So, they weren't spending serious money on supplements were they? Well then, what were they doing? They were eating a high protein diet of real food with meats, dairy, eggs, fruits, vegetables, nuts, and whole grains on 3 meals a day in most cases (and perhaps a snack)!
Just remember that next time you are at the magazine counter and are flipping through the latest issues of MuscleMag, Flex, MD, Reps, IronMan, Planet Muscle, Muscle & Fitness, or any of the other junk that passes for "muscle mags" these days! These mags are loaded with HYPE (not to mention that most of the nutritional supplement ads actually feature steroid users) and you are paying for it and supporting it with your hard earned cash if you buy them!
The truth hits these modern, roid-based mags right in the pocket book (i.e., threatens their income from supplement company advertisements - which is how they make most of their money). This is why ALL of those mags stay as far away from the pre-roid Golden Age as possible and effectively pretend that none of this history exists!
P.S. For a free, 1 year subscription to Classic Physique Builder Zine (CPBzine) - a pdf "zine" (do-it-yourself magazine) patterned after the muscle mags of the pre-roid, Golden Age of Bodybuilding (the 1940s and 50s) - just email your name, the name of your city, state/province, and country to us at firstname.lastname@example.org. That's it! Any info you send us is confidential. We don't share info with anyone. So you won't get on any unwanted lists or receive any spam (not even from us)!